Cultural Norms, Fair & Lovely and Advertising Essay

2. Is it ethical to exploit cultural norms and determine to countenance a product? Discuss.It is ethical to utilize cultural diversity and values of a community to throw out a product. However, such promotion should besides be done in a way that there argon not demanding to a particular group or cultural norms. Considering the carapace of modal(a) and Lovely, promoting the product using the tenebrous and fair skin is factious and portrays large number with relentless color as inferior to those with lighter color. In addition to that, the advertising identifies people with lighter color as people who have more opportunities in life, something that is likely to demean people with dark color. To this extent, the promotion is unethical.3. Is the advertising of Fair and Lovely abase to women, or is it promoting the rightfulness cream in a way not too unlike from how much cosmetics argon promoted?Advertising of Fair and Lovely are demeaning to women with dark color. Fair and Lo vely portray women with light color as the only group that have opportunities. These advertizings offend people with dark color, considering that character, abilities, and opportunities are not defined by color. The advertisement should concentrate on its authorization and not describe the difference between light skin and dark people.5. In light of AIDWAs charges, how would you suggest Fair & Lovely promote its product? Discuss. Would your response be different if Fairever continued to use blondness as a theme of its promotion? Discuss.I would suggest that Fair and Lovely reconsider the cultural impact of their advertisements. AIDWA should demand that HLL answer a few questions in the respect of their issues. The questions include Does the Fair & Lovely advertisement depict racism?