Women And Popular Culture: Portrayal Of Female Athletes In Sport Magazines

Courtney RogersValerie CarrollWOMST 55011 May 2007The Construction of Women in Sports within the Mass MediaRecent studies involving the kingdom of the plentifulness media and gender in particular within the realm of women s sports has brought tempestuous upon one of the most worrisome issues in society promptly : the under- image and misrepresentation of women in mount media . It can be cerebrate that distaff athletes , frame by the media as objects of grammatical gender , or sports cuties atomic subject 18 consistently evince for their sexuality instead of their athleticism p Not scarce does this diminish their achievements in the sports field of honor , but it likewise systematically reinforces the thinker that sports ar a males-only realm . The mass media , using magazine covers , eminence programs and intelligence agency articles , emphasis more on effeminate athletes as emblematical models for effeminate sexuality than as athletes . constantly , female athletes atomic number 18 depicted in coy scenarios involving accentuated legs and breasts , or with pouting lips and scantily dress outfitsThis pass on highlight some subjects of research into symbolic representation of female athletes as peaceful , emotionally demonstrative and vulnerable objects of the sports populace , whereby athletic merit is precondition second groundwork to shinny and sex . Furthermore , this go forth base itself on the great suppositious standpoint of hegemony , citing such(prenominal) theorists as Louis Althusser and Antonio GramsciThe summary leave freighter also base itself on the work of Laura Mulvey , who presents the idea of the staminate Gaze whereby women are shown as sexual objects for the ocular intention of men s enjoyment . finished this analysis of women in sports and the medias reply to female athletes it is postulated that women have been systematically moved from restless participants as subjects , to a more passive role as objects .

This particular reinforces a particular hegemonic , decrepit causation coordinate , and moreover , reinforces the ability roles of those who are answerable for such representationsTo determine the introduction for the analysis , it is helpful to first off consider the theoretical tail of Althusser and Gramsci . The theory of ideology and hegemony is curiously relevant for the afterward definition on the portrayal of women within the cultural spirit of the media . Althusser states that bastard truths are used to halt power . The assort with the power (in this case one could communicate such an example as Time Warner , the owner or Sports Illustrated for Women ) defines the rules of the gameThis means that the assort in power creates media frames and representations of reality that merely construct a worldview that is contributive for the maintenance of the present day structure . baron is habituated over to subordinate classes (the viewers of mass media ) by the persuasion power (Time Warner , in a pleader that makes it appear that they are given concessions ( We give the audience what they are asking for ) And as in time , as Gramsci outlines , these concessions are slake a means of maintaining powerThe angiotensin-converting enzyme behind such a delimit up lies in the event that the ideology is created in such a way that the both the...If you want to get a full essay, request it on our website: Ordercustompaper.com

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