'Strategic Marketing Paper Alaska Milk'

'SITUATION compendium\n\nA. SWOT/TOWS epitome\n\na. SWOT abridgment\n\nSTRENGTHS:\n\nCompetitive dispersion do by\n grocery visibility\n crude technical innovations that leads to higher(prenominal)(prenominal) operational efficiency.\n break off of the leading dairy company in Netherlands.\nPromotional strategies\n long-familiar(a) take out shit in the industry\nWide commence of product lines\n strategical Alliances\n\n\nOPPORTUNITIES:\n\nContinuous yield of Philippines population\nspeedy food market place crop\nEntry to the unlike market.\n\n\n\nWEAKNESSES:\n\nAdvertisements are not eye catch\nBrand switchers\nDecisions make are bear on by sure events\nHigh habituation on trade raw materials increases photograph against availability and wrong fluctuations.\n\n\n\nTHREATS:\n\n change magnitude follow of raw materials\nIncreasing be of utilities - crude, electricity, water system etc..\nNew market entrants\nCompetitive R&D of early(a) cross outs\n\n\n\nb. TOW S ANALYSIS\n\n international Opportunities\nExternal Threats\n inner(a) Strengths\nAdapting new technological innovations female genitals be used to debate up with the rapid market growth. Also, with the unvarying growth of Philippines population, Alaska can use their hawkish distribution surgical operation to reach much of their markets and engage more of their consumers to their promotional strategies. Lastly, the first appearance to the unusual market can be made assertable by the incident that Alaska is a well-known milk brand in the industry, in addition to its strategic alliances.\n\nThe increasing follow of raw materials and cost of utilities could be aim by the tradition of new technological innovations that leads to a higher operational efficiency. grocery visibility and free-enterprise(a) distribution process are the of import solution for the competitive R&D of other brands.\n\n inseparable Weaknesses\nAlaska can reform their advertisements from gettin g ideas and insights from their foreign markets. Also, for Alaska to avoid universe affected by brand switchers, the weed should continue promoting the milk brand with their... '