Burt’s Bee’s: Leaving the Hive

Burts Bees Leaving the Hive 01-26-2013 Burts Bees is committed to providing the best products for its consumers by ensuring they are 100% indispensable and produced in environmentally friendly conditions. I believe it is possible for the club to become the Starbucks of personal care without foregoing the initial values establish by Roxanne Quimby. Roxannes original vision was making Burts bees a big punctuate, not an exclusive brand, and so moving into the mass foodstuff sector is in-keeping with this idea.Arguably, moving a management from a specialty and health product, to a mass market brand is lucky and results in specialty stores draw back and reducing shelf space. However, the guild today is very liege and foc employ on their total values. They insist on only maturation products that serve an explicit healthful purpose. They delayed launching the wash, for example, because they wanted to fix a natural, cleaner shampoo that also lathered, to meet customer needs.The company pursued products other menages didnt, like carrot lotion, adding to Burts authenticity. As healthy as this, they make all their packaging from recycled materials and encourage customers to reuse or recycle shampoo bottles for example. I believe that if they keep this up, they can unquestionably become the Starbucks on personal care without foregoing the values and narratives that do the brand successful. In my opinion this model is replicable. entirely Burts Bees is trying to do is whats best for consumers and the environment.No matter how big the brand gets, no matter how much profits increase by, the firm in question should try follow in Burts Bees footsteps, and hold back focusing on their core competencies and outsourcing tasks where they are not as efficient. In Burts Bees case, by fully disclosing ingredients, they promote transparency by not testing their products on animals they communicate their values to the consumer finally, by air to use 100% natural ingred ients in each of their products, they are upholding the firms original values.The model is easy to replicate as foresightful as the firm is committed and loyal to the core values. I think of Burts Bees have done a very substantially job so far. Seeing as packaging is not their core competency, they outsourced it to contractors thus minimizing waste and boosting efficiency. Herbs used in their products can be used for bio-fuel and are actually used by the employees as substitute fuel. All packaging is made from recycled materials and they encourage customers to reuse or recycle shampoo bottles.In addition to this they have shortened their supply chain by exchange directly to all of their accounts. By cutting out the middle crease of distribution, they effectively reduced Burts Bees carbon footprint and rescue money at the same time making them more environmentally and economically sustainable. The risks involved with this acquisition are many. As stated in the article, Clorox p lans to turn Burts Bees into a mainstream American brand sold in big-box stores like Wal-Mart.Already, the move from specialty health stores, to Walgreens and CVS has had an impact on Burts Bees shelf space in these smaller specialty stores. The risk is that if they move to the other extreme, they may no longer be viewed as the quirky authentic firm that was initially established. The link to Clorox alone result bring Burts Bees under a lot of scrutiny, prone the fact that they aim to provide the best and most natural products for their customers, and the consumer apprehension of Clorox is the total opposite. However, there are also a lot of opportunities Burts Bees go out gain from this.With Cloroxs help, they can really strain to be a national brand, and increase their already growing market share in natural personal care. The resources Clorox will provide will boost advertising spending and increase the firms index number when negotiating with suppliers and retailers. In ad dition to this, as the competition in the industry grows, having Cloroxs funds and support will go a long way for Burts Bees. And with Cloroxs Green Works initiative, the publics science may improve and so loyal customers will remain loyal.